matrixx http://matrixxpictures.com/wp linking consumers with brands Wed, 24 Oct 2012 18:23:36 +0000 en-US hourly 1 http://wordpress.org/?v=3.4.1 Digital Shopper Marketing http://matrixxpictures.com/wp/?p=2056 http://matrixxpictures.com/wp/?p=2056#comments Mon, 02 Jul 2012 04:00:17 +0000 admin http://matrixxpictures.com/wp/?p=2056 At-Home, In-Store & On-The-Go and move consumers along the path to purchase.]]>

]]> http://matrixxpictures.com/wp/?feed=rss2&p=2056 0 Promotions http://matrixxpictures.com/wp/?p=1672 http://matrixxpictures.com/wp/?p=1672#comments Mon, 02 Jul 2012 03:03:00 +0000 admin http://matrixxpictures.com/wp/?p=1672 matrixx designs fun, engaging and effective promotions to introduce new products, increase brand awareness, create trial, attract Facebook fans, add e-newsletter/e-club opt-ins and most importantly --- drive sales! ]]>

 

Click Here To Play the Chiquita Smoothies Fruit Fun Game


]]> http://matrixxpictures.com/wp/?feed=rss2&p=1672 0 Mobile http://matrixxpictures.com/wp/?p=1735 http://matrixxpictures.com/wp/?p=1735#comments Mon, 02 Jul 2012 01:00:18 +0000 admin http://matrixxpictures.com/wp/?p=1735 matrixx leverages the proliferation of mobile devices to enable brands to reach consumers On-The-Go for continued direct marketing.]]>

Click to View This Product Demonstration Video

 

Click Above to Play or Click Here for the Case Study

]]> http://matrixxpictures.com/wp/?feed=rss2&p=1735 0 Online Advertising http://matrixxpictures.com/wp/?p=1833 http://matrixxpictures.com/wp/?p=1833#comments Mon, 02 Jul 2012 00:00:43 +0000 admin http://matrixxpictures.com/wp/?p=1833 In-Store sales. We create innovative campaigns, plan and carefully buy targeted banner, search, video, mobile and social ads to reach your ideal customer and motivate purchase. ]]>

    

    

]]> http://matrixxpictures.com/wp/?feed=rss2&p=1833 0 Branded Entertainment http://matrixxpictures.com/wp/?p=1836 http://matrixxpictures.com/wp/?p=1836#comments Sun, 01 Jul 2012 23:00:08 +0000 admin http://matrixxpictures.com/wp/?p=1836 matrixx develops content that speaks to your consumers - from professionally produced original video to user generated content including photos, recipes, videos and more.]]>


Click Here to see the Winning Recipes

Click Above to Play or Click Here for the Case Study

]]> http://matrixxpictures.com/wp/?feed=rss2&p=1836 0 Entertainment Tie-ins http://matrixxpictures.com/wp/?p=1664 http://matrixxpictures.com/wp/?p=1664#comments Sun, 01 Jul 2012 22:00:10 +0000 admin http://matrixxpictures.com/wp/?p=1664 matrixx creates strategic partnerships with entertainment properties to drive brand buzz and consumer excitement.]]>

 

   

]]> http://matrixxpictures.com/wp/?feed=rss2&p=1664 0 matrixx in the news http://matrixxpictures.com/wp/?p=233 http://matrixxpictures.com/wp/?p=233#comments Sun, 01 Jul 2012 21:00:13 +0000 admin http://matrixxpictures.com/wp/?p=233

Top 5 Ways to Engage Consumers with Social Media

In my opening keynote, “The Rise of Digital Shopper Marketing”, at the 2012 Consumer Goods Sales & Marketing Conference in New York City, I shared examples along with hard data from ComScore, Symphony IRI and some of our CPG clients that proves how social media dramatically drives purchases.

As we work closely with accounts and manufacturers, executing solutions that connect with consumers At-Home, On-The-Go and In-Store, here are some social media best practices drawn from our Digital Shopper Marketing playbook.  Click Here for Full Article.

For more CG Marketing Best Practices – Click Here for Video

In July 2011 in Chicago, our Managing Partner, Van Vandegrift, shared case studies and insights on how digital and shopper marketing are rapidly converging to drive sales. Van was joined by other industry luminaries including:

  • Michael Mendenhall, Chief Marketing Officer, HEWLETT-PACKARD
  • Jocelyn Wong, Group Vice President, SAFEWAY
  • Bob Goodpaster, Vice President Global Insights, HERSHEY’S
  • Bill Hoffman, Senior Vice President, BEST BUY
  • Timothy Teran, Senior Vice President, MACY’S
  • Dorlisa Flur, Executive Vice President, FAMILY DOLLAR STORES
  • A.G. Lafley, Former CEO, PROCTER & GAMBLE

]]> http://matrixxpictures.com/wp/?feed=rss2&p=233 0 Orig & User Gen Content http://matrixxpictures.com/wp/?p=1061 http://matrixxpictures.com/wp/?p=1061#comments Sun, 01 Jan 2012 23:00:40 +0000 admin http://matrixxpictures.com/wp/?p=1061
The Johnsonville family is sold in over 30 countries and includes a wide array of top-selling fresh, pre-cooked, and smoked products, including bratwurst, Italian sausage and breakfast sausage. Building on the rich 65-year history of the brand, and the concept that grilling is inherently a social activity, the ShareYourVille campaign was conceived to encourage consumers to create original video content, share it with their friends and family, and generate buzz and sales.

matrixx created an innovative web video contest where consumers could receive a creative brief for one of four categories:

FRIENDSVILLE – Who is part of your VILLE? How do you hang out and use the great taste of Johnsonville Sausage to make these moments even better?

FAMILYVILLE – These are your folks. Share with us how you spend time together and with the great taste of Johnsonville Sausage.

EVENTVILLE – Share with us what takes you to your special place. A day on the lake? Tailgating before the game? How does the great taste of Johnsonville Sausage make this a more memorable event?

LOCATIONVILLE – Where do you live? Invite us into your backyard and share your Johnsonville Sausage grilling recipes & tips. Happen to live in a “VILLE” of your own (Jacksonville, Bentonville, Libertyville)? Share your “VILLE” experience with us!

Entrants could also download digital assets including logos, product shots and music to conceive their video and share their emotional connection with the brand.

A fun & addictive GRILLVILLE advergame was also woven into the execution to drive additional engagement.

Building on its extensive history of highly-effective digital campaigns, matrixx created numerous avenues to drive awareness and participation, including:

  • highly-targeted online media
  • mobile/text messaging
  • grilling and outdoor enthusiast email lists
  • sponsored recipe content
  • extensive social media initiatives including Facebook, Twitter, YouTube, video and photo sharing sites
  • blogger outreach

 

The results of this creative promotion exceeded all client expectations. Click on the images below to view several submissions:


 

  • Over 175 million consumer impressions were generated with viral spread of the hundreds of submitted videos.
  • Almost 75,000 fans were added to the Facebook page, 6,000+ new followers were gained on Twitter, and subscribers to the e-mail club were increased by 95%. These are important long-term assets for continued direct marketing to drive sales.
  • Through blogger outreach efforts, matrixx generated coverage on over 40 major sites including sports, tailgating and several of the Nielsen Power 50, reaching over 2 million monthly readers.
  • Over 1,038,000 games of GRILLVILLE were played with a staggering brand engagement playtime of over 6.2 million minutes (almost 12 years!).
  • matrixx was honored by the International Academy of the Visual Arts with a prestigious W³ Award for creativity and excellence in execution.
  • Most importantly – product sales, category share and market penetration/ACV all increased as a direct result of the campaign.

 

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