matrixx Interactive Sweepstakes for Hefty, working with Waverly, 1-800-FLOWERS & OXO Good Grips

matrixx Italian-themed Interactive Promotion to support a new product launch

matrixx Valentine’s Day promotion with a leading CPG

matrixx Recipe Photo & Video Contest for Johnsonville Italian Sausage which generated almost 1,500 submissions

matrixx Travel Sweepstakes with in-pack & coupon execution
introducing Tuscan Style Butter (California Dairies with Beaches Resorts by Sandals).

matrixx conceived and executed an exciting “Tropical Smoothstakes” to launch Chiquita Smoothies. The campaign also included a custom advergame which featured deep branding and product exposure including in-game video and printable coupons.

Click Here To Play the Chiquita Smoothies Fruit Fun Game

matrixx can create mobile promotions that have stopping power and reach customers in-store

QR codes can influence purchase decision by offering video, tips, etc. Click to watch this product demonstration video.

Click the “Play” button above to view video

matrixx activated thousands of consumers to create & upload Johnsonville content,
earn rewards points & interact with the brand.

matrixx helped create the first ever mobile content series for Sprint. Click for a Case Study.

matrixx helped Dippin’ Dots build almost 4 million fans and become the #1 ice cream brand on Facebook

matrixx can design polls/surveys that yield greater results than traditional focus groups

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The Johnsonville family is sold in over 30 countries and includes a wide array of top-selling fresh, pre-cooked, and smoked products, including bratwurst, Italian sausage and breakfast sausage. Building on the rich 65-year history of the brand, and the concept that grilling is inherently a social activity, the ShareYourVille campaign was conceived to encourage consumers to create original video content, share it with their friends and family, and generate buzz and sales.

matrixx created an innovative web video contest where consumers could receive a creative brief for one of four categories:

FRIENDSVILLE – Who is part of your VILLE? How do you hang out and use the great taste of Johnsonville Sausage to make these moments even better?

FAMILYVILLE – These are your folks. Share with us how you spend time together and with the great taste of Johnsonville Sausage.

EVENTVILLE – Share with us what takes you to your special place. A day on the lake? Tailgating before the game? How does the great taste of Johnsonville Sausage make this a more memorable event?

LOCATIONVILLE – Where do you live? Invite us into your backyard and share your Johnsonville Sausage grilling recipes & tips. Happen to live in a “VILLE” of your own (Jacksonville, Bentonville, Libertyville)? Share your “VILLE” experience with us!

Entrants could also download digital assets including logos, product shots and music to conceive their video and share their emotional connection with the brand.

A fun & addictive GRILLVILLE advergame was also woven into the execution to drive additional engagement.

Building on its extensive history of highly-effective digital campaigns, matrixx created numerous avenues to drive awareness and participation, including:

The results of this creative promotion exceeded all client expectations. Click on the images below to view several submissions:

matrixx executions for Universal’s “Despicable Me” included a special “Minion Madness” Dippin’ Dots flavor
designed to drive foot traffic and sales across the 1,500 Dippin’ Dots U.S. locations

Click for a Case Study of a previous matrixx feature film tie-in: Journey To The Center Of The Earth (Warner Brothers).
Journey 2 starring Dwayne “The Rock” Johnson is currently filing in Hawaii for a 2012 release.

matrixx is Digital AOR for Hefty and has vast experience in creating CPG, QSR, retail and shopper marketing/in-store strategies.

Custom Facebook implementation drives social media buzz & fan growth for continued direct marketing.

Our campaigns are carefully targeted by age, gender, specific interests and even zip code to maximize ROI. We specialize in driving traffic into specific locations/franchisees, supporting a particular key account and even integrating with an interactive promotion such as back-to-school or a new product launch.

• Michael Mendenhall, Chief Marketing Officer, HEWLETT-PACKARD
• Jocelyn Wong, Group Vice President, SAFEWAY
• Bob Goodpaster, Vice President Global Insights, HERSHEY’S
• Bill Hoffman, Senior Vice President, BEST BUY
• Timothy Teran, Senior Vice President, MACY’S
• Dorlisa Flur, Executive Vice President, FAMILY DOLLAR STORES
• A.G. Lafley, Former CEO, PROCTER & GAMBLE

For friends of matrixx interested in attending the conference, you may use the following code to receive 20% off the standard and onsite rate. Discount Code: SHOP11VV

Consumers were driven into (and back into) locations to obtain the baseball-style collectible cards for each sandwich.  They could then upload photos (user-generated content) into a fan gallery and potentially win a personalized mini-bat.  The UGC and other elements of the matrixx campaign including social media, mobile/text-to-win, advergame and an All-Star trip sweepstakes drove tremendous online buzz, awareness, store foot traffic and sales.

Click the logos below for more information on other elements of the campaign:

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